
File this under "why didn't I think of that?" A new startup called "Boxed Water Is Better" has launched, and you guessed it, they offer convenience water in a box. Their goal is a mixture of art and sustainability; take a moment to read this caption from the BWIB site:
"About 90% of the Boxed Water container is made from a renewable resource, trees, that when harvested in a responsible, managed, and ethical way serve as an amazing renewable resource that benefits the environment even as it's renewed. Our carbon footprint is dramatically lower as our boxes are shipped flat to our filler and filled only as demand is created, opposed to most bottled water companies that ship their empty bottles across the globe to be filled, then shipped back for consumption. The flat, unfilled boxes we can fit on 2 pallets, or roughly 5% of a truckload, would require about 5 truckloads for empty plastic or glass bottles. Our cartons can also be broken down to their original flat state, are recyclable in most areas, and will be everywhere shortly. We're also giving 20% of our profits back to the resources our product is composed of - water and trees. Not only does it simply make sense, but we really enjoy supporting water and forestation organizations as it's part of our company's ethos and way of thinking to give back and participate. All that and an over-arching focus on simple and beautiful design that compliments our brand as well as the spaces it's sold and consumed in."
Sounds good to us. Any company aimed at reducing the mass distribution of plastic water bottles is a welcome addition. I look forward to grabbing a container, and hopefully converting it into a potted plant once I finish it. That's going to look good on the desk.
If you can't find any boxed water at your local store, and you live in a major U.S. city, then just enjoy the tap water!